TikTok is not only for dancing. Many people now use it to discover useful things: a clever kitchen tool, a car gadget, a tidy storage idea. A short, honest video showing a product in use can reach people far beyond your own contacts.
The good news: you don't need fancy equipment, editing skills or even to show your face.
What MyKade gives you
Each product in the MyKade app comes with photos, videos and ready-made captions in Sinhala, Tamil and English, and AI can write a caption for you too. That gives you a starting point. Your own short video, in your own voice, will usually feel more real, so use the supplied videos for ideas and add your own touch.
The 20-second recipe
Most selling videos follow the same simple shape.
- Seconds 0–2: the hook. Show the problem or the result straight away. "Your fridge looks like this?" (show a messy shelf) or "This saves me ten minutes every morning."
- Seconds 3–12: the product in use. Show it working. Hands are enough, no face needed.
- Seconds 13–17: the key detail. Size, what is in the box or one clear benefit.
- Seconds 18–20: the price and the next step. "Rs 1,950 + delivery. Cash on delivery. Message me to order."
Put the main words on screen as text too, because many people watch without sound.
Five video ideas you can make today
- Problem and solution. Show the problem first, then the product fixing it.
- Three ways to use it. "Three ways I use this storage box."
- Unboxing. Open the parcel and show exactly what comes inside. Honest and simple.
- Answer a question. Someone asked "Does it fit a small car?" Make a video that answers it.
- A day with the product. Show how it fits into a normal morning or evening.
Filming tips with just a phone
- Use daylight. Film near a window. Avoid dark rooms and harsh yellow bulbs.
- Hold it steady. Rest your phone on a pile of books or use a cheap stand.
- Film vertically. TikTok is made for upright phone videos.
- Keep the background clean. A plain table or wall lets the product stand out.
- Speak naturally. Sinhala, Tamil or English, whatever your audience speaks. You don't need to sound like an advert.
Post at the right time
In real Sri Lankan online shops, enquiries peaked between 7 and 11 pm, with 9 pm the busiest hour, and Sunday brought about 50% more enquiries than other days. Post your best videos in the evening, and plan something good for Sunday.
Turn views into orders
A video with many views is nice, but orders come from conversations.
- Reply to comments, especially questions about price and delivery.
- Give a clear next step. "Message me" or "Link in my profile."
- Put your shop link in your profile. MyKade gives you your own shop page with your name and prices.
- Move serious buyers to WhatsApp or messages, then confirm the order properly before you place it. Read how to confirm every order.
Remember that buyers who find you on TikTok are usually strangers. With strangers, 30–37% of parcels came back in real shops, so confirming the name, address, phone and full total really matters.
Keep it honest
- Never exaggerate. If it doesn't make cooking "twice as fast", don't say so.
- No other brands' logos or names in your video or caption.
- Use sounds TikTok provides rather than copying someone else's video or music from elsewhere.
- No fake reviews, and never pretend to be a customer.
- Say the full price with delivery. Surprises at the door lead to refused parcels.
Be patient and consistent
One video rarely changes everything. Try one short video a day for a week, all about the same product. Notice which hook got the most comments, and make more like it. See why one hero product beats fifty for why focus helps.
Make your first video tonight
Pick a product, film 20 seconds of it in use near a window, add the price on screen and post it this evening. Download the MyKade app and start making videos that sell.